How to turn the money you already spend on Meta ads into customers you can actually count
Facebook and Instagram ads, plus the page they land on. Run by one AI advertising consultant in Northampton who’s been doing this since 2010. (That’s me. Hello.)
See what I’d changeFree 30-minute review. No pitch deck.
- 2010Running paid ads since
- 100+Ad accounts, every one run by me
- 16+ yearsWith my longest client
- VerifiedMeta Business Partner
Dear business owner,
Let’s be honest for a second.
Every month, money leaves your account and goes to Meta.
Every month, a report turns up. Reach. Impressions. Clicks. Lovely colourful charts.
And every month, someone asks the only question that matters:
“So what did the ads actually bring in?”
*tumbleweed*
If you’re nodding, keep reading. If you’re not, close the tab and go and enjoy your day. Genuinely.
Still here? Good.
Because here’s the bit nobody tells you.
It’s rarely the budget.
I’ve been inside more than 100 Meta ad accounts since 2010. Different businesses. Different budgets. Different problems.
But when the money goes in and the customers don’t come out, it’s nearly always the same three culprits.
Your ads are asking Meta for the wrong thing
Meta is very good at giving you exactly what you ask for. Ask for clicks, and you get clicks.
Thousands of people who tap, have a quick look, then wander off to watch a dog on a skateboard. Meta did its job. Your ad just gave it the wrong one.
The click lands on a page that wasn’t built to sell
A homepage with fourteen menu items, a slideshow, and a “Contact us” button hiding at the bottom like it owes someone money.
You paid for that click. Then you let it walk.
Nobody senior is actually watching
The person who sold you the service isn’t the person running it. Costs creep up. Ads go stale. Nobody notices until the monthly report.
By then, the money’s gone.
And here’s the kicker.
Spending more doesn’t fix any of it. It just buys more of the same clicks. Faster.
Leave it, and next month’s budget buys exactly what this month’s did.
So what actually works?
It’s not a secret. It’s not a “hack”. And it’s definitely not a new button in Ads Manager.
It’s three things, done properly, at the same time.
One. Ads that ask Meta for buyers, bookings or qualified leads. Not clicks.
Two. Tracking that tells Meta every time one of those happens, so it learns who to find next.
Three. A page built for the ad. One offer. Real proof. One thing to do.
Get those right and the same ad spend starts doing a very different job.
Get one wrong and the other two can’t save it. That’s why I run your ads and build the page they land on. One without the other is half a job.
Don’t take my word for it. Take Meta’s.
Straight out of Meta Ads Manager, from accounts I run myself. Every number is labelled with where it came from.
Every account is different, so I’m not going to pretend you’ll get these exact numbers. Anyone who promises you someone else’s results is guessing. See the screenshots behind them.
The 30-day test
No fluffy promises. We write down where you are today, change the ads and the page, and let your own ad account do the talking.
Write down today’s numbers
Cost per booking, cost per sale, whatever pays your bills. That’s the number to beat.
Fix the tracking
Meta pixel and Conversions API set up so every sale or booking gets reported back. Then the ads learn who buys, not who clicks.
Rebuild the ads to find buyers
Campaigns optimised for purchases, bookings or qualified leads. New angles drafted and tested every week.
Build a page around one offer
A landing page that matches the ad, shows real proof, and gives people one clear thing to do.
Watch it every day, report every week
AI checks the account daily for rising costs and tired ads. I decide every change. You get a plain-English report on sales and bookings each week.
Day 30: the side-by-side
Your old numbers next to the new ones, straight from your own ad account. No spin. No “it’s still learning”. Then we sit down and plan what comes next.
“Is this just a robot running my ads?”
No. Fair question though.
I’m an AI advertising consultant. That doesn’t mean a robot runs your ads. It means AI does the watching and the drafting, and I make every decision.
Every day, AI checks your account for rising costs, tired ads and spend going off track. It never gets bored and it never takes a Friday off.
Every week, it drafts new ad angles and page versions, so there’s always something fresh to test.
Every decision is made by me. Nothing changes in your account without a person who knows it signing it off.
Think of it as having a very keen assistant who reads everything, and a grown-up who decides what to do about it.
What you’re used to vs. what you get
What clients say
Unprompted, unedited, typos and all. 4.6 on Trustpilot from 18 reviews.
“Been with Barrie for a month now and already he has filled my diary can’t believe how quick it happened. No pressure from him to buy the service either.”
“Barrie has been managing our social ads for years! Wouldn’t go anywhere else as he smashes it month on month!”
“Barrie took the time to go through everything for me in language that i understood.”
“So what’s the guarantee, Barrie?”
There isn’t one.
I know. Not what you expected on a page like this.
I could stick a big shiny guarantee right here. Plenty do. Read the small print, though, and it usually comes with more conditions than a mobile phone contract.
Nobody honest can guarantee your ad results before they’ve even looked at your account. A number promised blind is a guess wearing a suit.
So here’s what I do instead.
Before we talk, I look at your ads, your tracking and your page myself. If I can’t see a clear way to beat your current numbers, I’ll tell you on the call. And I won’t take you on.
If I can, you’ll know exactly where the extra customers would come from. Either way, you keep everything I find.
That’s it. No asterisks.
Hold on. This isn’t for everyone.
Three things need to be true before we work together.
- You’ll give it 30 days.Ads need a few weeks of data before anyone can judge them fairly. Two bad days isn’t a verdict, and I won’t treat it like one.
- You’ll let me build a proper landing page.If the ads send people somewhere that doesn’t sell, I can’t fix your results with ads alone.
- You want the real numbers.Even the uncomfortable ones. Especially those. That’s what the weekly report is for.
One more thing. I’m one person. That’s the whole point, and it’s also the catch: I can only run so many accounts properly at once. When I’m full, I’ll say so.
Tick all three? Then let’s have a look at what you’ve got.
The ads and the page. One job.
Ads find the people. The page turns them into customers. One without the other is half a job, so the 30 days include both.
What it costs depends on your account. I’ll give you the exact figure on the free call, before you commit to anything.
- Facebook and Instagram ads set up and run by me
- A landing page built around your ad and one offer
- Meta pixel and Conversions API tracking
- New ad angles tested every week
- Daily AI checks, every change decided by me
- A plain-English weekly report on sales and bookings
- Day 30 side-by-side: your old numbers vs the new
P.S. If you scrolled straight to the bottom (I see you), here’s the short version.
TL;DR
- It’s rarely your budget. It’s what the ads ask for, and where the click lands.
- I run your Meta ads and build the page they land on. Just me, since 2010.
- AI does the watching and drafting. I make every decision.
- No guarantee. Day 30 puts your old numbers next to the new ones.
- If I can’t see how to help, I’ll tell you on the free call.
Meta ads management: your questions
How much does Meta ads management cost?
It depends on your account: how many campaigns and how much testing it needs. It covers running your Facebook and Instagram ads and building the landing page they send people to. Your ad spend is paid to Meta directly. I’ll give you the exact figure on the free call, before you commit to anything.
Can you just run my ads, without the landing page?
I could. But if your ads send people to a page that doesn’t sell, I’d be taking your money to buy clicks that leave. Ads find people and get the click. The page turns that click into a customer. That’s why the 30 days include both.
How long do Meta ads take to work?
Meta says an ad set generally needs about 50 results within 7 days to finish its learning phase. So I judge new ads on at least a week of data, not two bad days. Thirty days gives enough room to put your old numbers next to the new ones fairly.
What happens after the 30 days?
We sit down with the side-by-side: your old numbers next to the new ones, from your own ad account. If they’re moving the right way, I keep running and improving the ads month by month. If they’re not, I’ll tell you why and what I think it would take.
Is anything else added to my ad bill?
Yes. Since 1 July 2026, Meta adds a 2% fee to ads shown to UK audiences, to cover the UK Digital Services Tax. £200 of ads is billed as £204. Ads Manager doesn’t show it, so I build it into the budget we agree.
Do you work with businesses outside Northampton?
Yes. I’m based in Northampton and work with businesses across the UK. Everything runs through your ad account, video calls and the phone, so where you are doesn’t change how I work. You still speak to me, not an account manager.
Right. Your move.
Send me your ad and your landing page. I’ll look at them first, then ring you and tell you straight what I’d change.
Thirty minutes. No pitch deck. No sales team, because there isn’t one.